December isn’t a slowdown season, it’s a separation season. When most people coast, the leaders who keep showing up quietly pull ahead. This week’s Leadership In Focus dives into the mindset shifts that turn December into your biggest advantage.

EasCan didn’t need a new story — they needed their real one reflected. See how turning customer truth into brand strategy transformed their voice, unified their team, and helped shape our BrandTruth Alignment approach.

Most brands don’t fail because their marketing is weak — they fail because their moments are forgettable. Want loyalty? Give people something worth remembering. Here’s how a Ritz-Carlton gingerbread house changed the way we built customer experience.

Your brand isn’t your logo — it’s how people feel when they think of you. Real brand equity is built in the small, consistent moments: your integrity, your follow-through, and the emotional connection you create. Here are five lessons to build a brand people trust.

The unexpected snowstorm is the perfect analogy for a common leadership failure. ⛈️

Most leaders react to today's fires. The best leaders prepare for tomorrow's forecast. It's time to fight short-term bias and move from chaos culture to anticipation culture.

This week's Leadership In Focus newsletter is here. Tap the link in bio to read the 3 practical steps you can take today!

The Blue Jays didn’t win the World Series. But they did win something bigger — a masterclass in leadership culture.

🏟️ The 2025 Blue Jays proved something most companies still struggle with:
When leadership, brand, and culture are aligned — performance isn’t forced, it’s unleashed.

💙 They trusted rookies with high-stakes moments.
💙 They built a brand rooted in belief, not just marketing.
💙 They created a culture where every role mattered — and everyone felt it.

If you want to know what high-trust leadership looks like in real life, you don’t need a business book.
You just need to rewatch the 2025 Jays.

Full breakdown in this week’s Leadership In Focus newsletter 👇

💔 Truth and love aren’t always convenient.

They ask us to stay open when it would be easier to close off.
To feel deeply when the world rewards indifference.
To lead with heart when logic alone feels safer.

In this week’s Leadership In Focus newsletter, Curtis Scaplen shares a personal lesson passed down from his grandmother — a reminder that your heart is a truth detector.

Because when you lead with courage, compassion, and authenticity, you don’t just tell the truth — you live it.

👉 Read: Your Heart Is a Truth Detector — Listen to It.
#LeadershipInFocus #CurtisScaplen #Leadership #Courage #EmotionalIntelligence #AuthenticLeadership #LeadWithHeart

The next colleague you hire might not be human.

AI is no longer just a tool — it’s becoming a teammate.
And that means leadership, culture, and brand identity are all about to change.

In this week’s Leadership In Focus, Kurtis Graham explores how the rise of agentic AI — systems that decide, act, and learn — will redefine what it means to lead.

Because the leaders who’ll win in this hybrid world aren’t the ones who work fastest…
They’re the ones who stay human.

Stop chasing more leads. Start chasing more clarity.

Most businesses don’t need more leads.
They need more focus.

When you stop trying to serve everyone, you start serving the right ones deeply.
The result? Less chaos. More alignment. Stronger growth.

This week’s Leadership In Focus newsletter by Curtis Scaplen dives into the real key to growth — knowing your niche, studying your wins, and focusing where you create the most impact.

👉 Read the full piece: The Secret to Growth Isn’t More Leads—It’s More Focus.

The $9B Owl That Outsmarted Corporate Culture 🦉

Most companies chase users. Duolingo built believers.
Behind the memes and guilt-trip notifications lies a masterclass in BrandTruth Alignment™, where leadership, culture, and brand all tell the same story.

Read this week’s edition of Leadership In Focus: “The $9B Language Empire That Guilt-Tripped Its Way Into Our Hearts.”

Compete Fiercely. Collaborate Boldly.

Too much competition creates silos. Too much collaboration blurs accountability.

The leaders who win long-term? They balance both—pushing rivals to sharpen their edge while building alliances that move industries forward.

👉 Where do you need to compete harder? And where do you need to collaborate more boldly?

The reverse gear of brand adoption? It’s called the Brand Rejection Model.
5 steps where trust erodes, loyalty fades, and customers walk away.
The good news? Each step is a chance to course-correct before it’s too late.

👉 Read the breakdown + fixes here

Most Fortune 500s still can’t figure this out.
MrBeast has built an empire—content, chocolate, burgers, philanthropy—without breaking the thing that makes it work: alignment.

When brand, culture, and leadership point in the same direction, growth isn’t just possible—it’s inevitable.

Nice leaders keep the peace. Kind leaders build the future.
Being nice avoids conflict. Being kind has the courage to tell you there’s spinach in your teeth — and help you grow from it. 🌱

Are you leading with comfort… or courage?

When Michael Jordan was asked what he loved most about basketball, he didn’t say winning. He said practice.

Because practice was pure: no pressure, no show, just the game.

What if our workplaces were the same? Where people didn’t gear up to impress leadership, but showed up as their best selves every day.

Your business should scale you, not shrink you.

When solopreneurs and entrepreneurs create space for what matters most, business growth becomes a side effect, not the sole objective.

Confidence fuels consistency. Clarity drives connection. And when you feel better about yourself, the business follows.

Your brand sounds amazing in the boardroom… but do your people believe it?

When culture, brand, and leadership don’t align, your message falls flat.

📉 Trust erodes.

😬 Engagement drops.

🚨 And everyone can feel it.

Check your organizational rope — before it frays.

Complacency is the real competitor.

Most small businesses don’t fail because of one bad decision.

They fail because they stopped evolving.

If you’re still solving the same problems the same way, it’s time for a culture reset.

👇 Read the full piece: Why Continuous Improvement is Still the Ultimate Competitive Advantage

Water that murders your thirst.
A brand built like a metal band.
And a $1.4B valuation later...

Liquid Death is more than clever packaging.
It’s a masterclass in what happens when leadership, culture, and brand all say the same thing.

This week, we break it down:
💀 How to build culture without corporate sludge
🎯 Why testing your idea before you build it matters
🧠 What BrandTruth alignment really looks like in the wild

When tension rises, teams turn on each other.

But what if you turned all that energy toward the real issue instead?

This week, Curtis shares a powerful reframe that turns conflict into collaboration.

💥 Less “me vs. you.”
⚒ More “us vs. the problem.”