welcome to the Leadership In Focus newsletter.

Kurtis Graham Kurtis Graham

MrBeast is doing what most Fortune 500s still can’t figure out.

Most Fortune 500s still can’t figure this out.
MrBeast has built an empire—content, chocolate, burgers, philanthropy—without breaking the thing that makes it work: alignment.

When brand, culture, and leadership point in the same direction, growth isn’t just possible—it’s inevitable.

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Curtis Scaplen Curtis Scaplen

Your Life is Not a Side Hustle

Your business should scale you, not shrink you.


When solopreneurs and entrepreneurs create space for what matters most, business growth becomes a side effect, not the sole objective.


Confidence fuels consistency. Clarity drives connection. And when you feel better about yourself, the business follows.

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Kurtis Graham Kurtis Graham

Your Brand Sounds Great… Too Bad No One Believes It

Your brand sounds amazing in the boardroom… but do your people believe it?

When culture, brand, and leadership don’t align, your message falls flat.

📉 Trust erodes.

😬 Engagement drops.

🚨 And everyone can feel it.

Check your organizational rope — before it frays.

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Leadership Skills, Culture, Marketing Strategy Kurtis Graham Leadership Skills, Culture, Marketing Strategy Kurtis Graham

How Culture, Brand, and Leadership Turned a Canned Water Company Into a $1.4 Billion Force

Water that murders your thirst.
A brand built like a metal band.
And a $1.4B valuation later...

Liquid Death is more than clever packaging.
It’s a masterclass in what happens when leadership, culture, and brand all say the same thing.

This week, we break it down:
💀 How to build culture without corporate sludge
🎯 Why testing your idea before you build it matters
🧠 What BrandTruth alignment really looks like in the wild

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Stop Fighting Each Other. Start Fighting the Problem.

When tension rises, teams turn on each other.


But what if you turned all that energy toward the real issue instead?


This week, Curtis shares a powerful reframe that turns conflict into collaboration.


💥 Less “me vs. you.”
⚒ More “us vs. the problem.”

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Kurtis Graham Kurtis Graham

Why Should I Follow You?

New role. New team.
And one silent question hanging in the air:
"Why should I follow you?"

Here’s how strong leaders answer it—with clarity, humility, and just enough vulnerability to build real trust from day one.👇

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Curtis Scaplen Curtis Scaplen

Chase Moments, Not Money: The Leadership Shift That Changes Everything

Chasing the next deal? Been there.


Curtis Scaplen shares the moment that changed everything—and the shift from chasing dollars to chasing moments.


💬 “Most people won’t remember what you drove. They’ll remember how you made them feel.”


👉 Read the full reflection & watch the convo with Emo Ikede.


#LeadershipInFocus #PurposeDrivenLeadership #MomentsNotMoney #ChasingImpact

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No One’s Coming to Save You: The Onboarding Trap

Just got the title, but no map?
New role. New team. No direction.

That’s the Onboarding Trap: when leaders are handed a laptop but not a leadership system.

The truth is:
No one’s coming to save you.
But that’s good news. Because you’re ready to lead.

This week’s Leadership In Focus newsletter breaks down how to build your own onboarding, and create momentum, trust, and clarity from day one.

🔗 Read it now, share it with your team, or use it to onboard yourself.


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Change is Hard. So is staying the same. Choose your Hard.  

Change is hard. So is staying the same. 💥


You don’t hate change, you hate change that feels meaningless.
The truth? Real transformation starts with one micro-step toward the life or leader you want to be.


This week’s Leadership in Focus newsletter unpacks how to move forward when comfort feels safer than growth.
👉 Read now. Your future is waiting.

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Think You Know Where You Stand with Your Boss? Think Again.

Managing up isn’t extra credit.
It’s survival.

Don’t wait to find out where you stand the hard way.
Learn the conversations, tactics, and mindset shifts that protect your career.

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I used to think avoiding conflict made me a “nice leader.”

I thought avoiding conflict made me a “nice leader.”
Turns out it just made me an ineffective one.

Conflict won’t solve itself.
It either gets handled—or it handles you.

I broke down the brutal (but useful) lessons I wish I’d learned earlier about conflict, leadership, and the cost of staying silent.

📝 Read the full story here

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A Note From the Future: These Are the Good Old Days

A Note From the Future: These Are the Good Old Days

This week, Curtis Scaplen shares the story of how one question flipped his perspective:

👉 “If you could go 10 years into the future and give yourself one piece of advice, what would it be?”

The answer?

“These are the good old days, make them so.”

If you've been feeling heavy, stuck, or just going through the motions, this is your reminder to pause, reflect, and reclaim the moment you're in.

📝 Read now and start writing the version of your life you’ll be proud to remember.

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Stop Guessing What to Say. Start Using Their Words.

Stop Guessing What to Say. Start Using Their Words.

💬 If your messaging isn’t hitting, stop rewriting and start relistening.
Your best research? It’s already in your customer reviews. 👀

This week’s Leadership In Focus newsletter shows you how to:
✅ Use AI to mine real customer language
✅ Turn reviews into powerful messaging
✅ Build connection without the guesswork

🛠️ It's not magic. It's marketing that listens.
📩 Read the full piece: [Link]
✉️ Need help applying it? Reach out → contact@leadershipinfocus.ca

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The Sweet Spot Between Confidence and Humility

The Sweet Spot Between Confidence and Humility
You’re not as bad as your inner critic says. But maybe not quite as good as your ego insists either.
Real leadership lives in that in-between space.
💬 Be kind to yourself. Be ruthless with your excuses.
Read this week's Leadership In Focus from Curtis Scaplen for a powerful reminder to lead from strength and wisdom.
👇
#LeadershipInFocus #ConfidentHumility #EgoCheck

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Distracted Leadership: Why Driving on Autopilot Will Crash Your Team

🧠 Leadership Autopilot Is Killing Your Impact

You ever drive for 20 minutes and realize you don’t remember a thing?

Now imagine doing that with your team.

This week’s Leadership In Focus newsletter explores what distracted driving can teach us about distracted leadership — and why your team can’t afford a leader who's just coasting.

👉 A wake-up call you don’t want to snooze on.

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