BrandTruth Alignment

When your brand, culture, and leadership finally match, growth follows

What Is the BrandTruth Alignment?

If what you say about your company doesn’t match how it feels inside:

  • Your people know.

  • Your customers know.

  • Everyone knows.

Disengagement.
Distrust.
Growth that grinds to a halt.

The BrandTruth Alignment fixes the real problem:
Your brand, your culture, and your leadership finally telling the same story, inside and out.

No buzzwords.
No fluff.
Just real alignment that builds trust, loyalty, and growth that actually lasts.

This isn’t a messaging update.
It’s a full reset - so what you say on the outside is what you live on the inside.

An Overview of What’s Included

The BrandTruth Alignment follows a 4-phase system that brings your company’s:

  • Brand — what you say.

  • Culture — how you work.

  • Leadership — how you show up.

into real alignment, where every part of your company finally clicks.

Time for a Gut Check

Is your culture, brand, and leadership really in sync?

Take the FREE BrandTruth Alignment Check

A 5-minute internal health scan

What’s Included in the Program?

We don’t patch symptoms, we fix what’s broken.

The BrandTruth Alignment moves your company through 4 phases to sync brand, culture, and leadership: for good.

Phase 1: The Alignment Audit

Find the cracks before they get bigger.

  • Deep interviews with leadership and employees.

  • Reality check: does your internal culture match your external brand?

  • Identify what’s working — and what’s quietly breaking trust.

  • Spot leadership behaviours (good and bad) shaping your culture.

Outcome:
A sharp diagnostic that shows you where you’re winning, where you’re losing trust, and what’s costing you growth.

Phase 2: The Reality Check

Stop guessing. Start knowing.

  • Hear what employees and customers really value, and where they feel let down.

  • Identify the disconnects between what you say and what you live.

  • Leadership pulse checks: are your leaders reinforcing values, or eroding them?

  • Spot hidden Problem Monsters - micromanagement, avoidance, blame, overthinking — before they become culture killers.

Outcome:
A clear map of your leadership, brand, and culture gaps — with a data-backed plan to close them.

Phase 3: The Identity Map

Say what you mean. Mean what you say.

  • Build messaging pillars that sound like you, not a PR firm.

  • Align your internal brand and external marketing.

  • Create an employer brand that pulls the right talent in, and keeps them.

  • Hardwire culture into leadership development and performance reviews.

  • Build communication systems that reinforce alignment daily.

Outcome:
A simple, practical roadmap: finally connecting your leadership, brand, and culture into one clear, trusted story.

Phase 4: The Culture Catalyst

Make it stick.

  • Launch marketing that actually reflects your values.

  • Set up performance management that holds leaders accountable.

  • Equip leaders to model the culture, not just talk about it.

  • Plan leadership transitions that don’t break your culture.

  • Hunt down and eliminate lingering Problem Monsters.

Outcome:
A fully-aligned company where employees stay, customers trust you, and leaders grow, without the marketing fluff.

Engagement Experience:

How We Work With You

  • A 30-minute consultation to understand your company’s challenges and determine if we’re the right fit.

  • A data-driven, in-depth analysis uncovering gaps and opportunities.

    Delivered as a detailed report with actionable insights.

  • We work with your leadership, marketing, and HR teams to implement solutions based on our findings.

    Options for continued coaching, content creation, and leadership training.

  • Custom retainer options to ensure long-term alignment with culture, brand, and leadership.

    Includes regular assessments, strategic meetings, and executive coaching to maintain momentum.

Retainer Program: Sustained Support for Long-Term Alignment

To maintain alignment beyond the initial phases, we offer customized retainer options designed to provide ongoing support for brand, culture, and leadership integration.

Essentials

  • Quarterly culture & leadership alignment check-ins

  • 1 long-form content piece per month (e.g., leadership articles, cultural messaging, internal branding)

  • 1 executive coaching session per quarter

  • Basic cultural messaging support

  • Annually

Growth

  • Bi-monthly strategic meetings

  • 2 long-form content pieces per month + social media strategy

  • Monthly leadership development coaching

  • Internal communication & performance management consulting

  • Semi-Anually

Enterprise

  • Monthly deep-dive sessions

  • 4 content pieces per month + full content calendar

  • Ongoing advisory & real-time leadership support

  • Full cultural alignment integration with commercial & HR teams

  • Quarterly

Ensuring long-term brand, culture, and leadership alignment to fuel engagement, retention, and business growth.

Outcome

Who This Is For

For B2B companies and leadership teams who are tired of the disconnect:

  • Tired of employees who don’t believe the mission.

  • Tired of customers who see the cracks.

  • Tired of chasing growth without real traction.

If you're ready for your brand, culture, and leadership to work together — not against each other — this is for you