Most small businesses don’t have a marketing problem.
They have a listening problem.
Your customers are already telling you:
why they chose you
what they value
what frustrated them elsewhere
and what finally made them say “this one gets me”
The problem?
That insight is buried in reviews, emails, orders, support tickets, and half-remembered conversations; and almost nobody knows how to turn it into clear, confident brand messaging.
Big Brand Marketing, Small Brand Reality exists to fix that.
This isn’t another theory-heavy branding book or a collection of pretty frameworks.
It’s a practical, step-by-step workbook built for founders, operators, and small teams who want big-brand clarity, without big-brand budgets.
Drawing on experience inside Fortune 500 brand environments, real-world SMB consulting, and three years of hands- inauguration testing, this workbook shows you how to:
extract real language from customer reviews (yours and your competitors’)
identify what people actually value, not what you hope they value
build messaging corridors you can reuse across your website, ads, and sales conversations
pressure-test your voice so it sounds human, believable, and specific
turn customer insight into a repeatable content system (with AI as a helper, not a crutch)
No jargon.
No fluffy personas.
No “brand purpose” exercises that never get used.
Instead, you’ll work from reality:
What customers say.
What they do.
Why they buy.
And how they describe the before and after.
By the end, you won’t be wondering what to say anymore.
You’ll be saying what already works, because your customers already wrote it for you.
This workbook puts them back in the room.
Most small businesses don’t have a marketing problem.
They have a listening problem.
Your customers are already telling you:
why they chose you
what they value
what frustrated them elsewhere
and what finally made them say “this one gets me”
The problem?
That insight is buried in reviews, emails, orders, support tickets, and half-remembered conversations; and almost nobody knows how to turn it into clear, confident brand messaging.
Big Brand Marketing, Small Brand Reality exists to fix that.
This isn’t another theory-heavy branding book or a collection of pretty frameworks.
It’s a practical, step-by-step workbook built for founders, operators, and small teams who want big-brand clarity, without big-brand budgets.
Drawing on experience inside Fortune 500 brand environments, real-world SMB consulting, and three years of hands- inauguration testing, this workbook shows you how to:
extract real language from customer reviews (yours and your competitors’)
identify what people actually value, not what you hope they value
build messaging corridors you can reuse across your website, ads, and sales conversations
pressure-test your voice so it sounds human, believable, and specific
turn customer insight into a repeatable content system (with AI as a helper, not a crutch)
No jargon.
No fluffy personas.
No “brand purpose” exercises that never get used.
Instead, you’ll work from reality:
What customers say.
What they do.
Why they buy.
And how they describe the before and after.
By the end, you won’t be wondering what to say anymore.
You’ll be saying what already works, because your customers already wrote it for you.
This workbook puts them back in the room.
