Stop Letting Your Team “Prompt, Copy, Paste, Post.”
Don’t outsource your brain
If you wanted generic AI content… you wouldn’t need a marketing team.
If you’re leading marketing, or running a business, you’ve probably felt this frustration:
You want your team using AI.
But you don’t want them outsourcing their brain to it.
Because if all you needed was “prompt → copy → paste → post,”
you could do that yourself at 11:30pm in your pajamas.
What you actually want is your brand’s humanity, context, and voice infused into the work.
And that’s the part AI won’t magically produce unless you train it to.
Before you turn your whole team into casualties of the great AI Purge, here are five practical things I’ve learned to help your people create content that actually sounds like your brand, not a generic internet smoothie.
Number 1: Train ChatGPT like it’s a new team member.
Because it is.
If you have a paid plan, this is where GPTs become your best friend.
Don’t just prompt ChatGPT.
Teach it. Shape it. Feed it. Correct it.
Upload:
Your best-performing posts
Customer profiles
Product information
Brand guidelines
Cultural tone
Voice + examples of “this is us” and “this is not us”
Then test it.
Break it.
Fix it.
Repeat.
A GPT isn’t a one-and-done build.
It’s a living asset that gets sharper every month, if you train it.
Number 2: Use AI to understand your customers better than your competitors do.
You don’t need a six-figure research budget.
You just need your:
Reviews
Testimonials
Support emails
Sales call notes
Dump them into a doc and ask AI to analyze:
Patterns
Pain points
Emotional drivers
Keywords customers use
Strengths you’re not capitalizing on
Red flags you’ve been ignoring
Then build brand messaging corridors that sound like your customers, not your competitors.
Number 3: Build “executive voice” GPTs to save everyone’s sanity.
If you’re always chasing execs for feedback, quotes, or approvals…
This is the secret weapon.
Train a GPT on:
Podcast interviews
Town halls
Media features
Transcripts
Investor calls
Now your drafts sound like them before you even send it over.
Number 4: Learn by doing. Experiment shamelessly. Let AI help build your process.
AI rewards curiosity.
Iterate.
Run small tests.
Use it to build the framework you can’t get to on your own.
The teams who win with AI aren’t the ones who use it the most—
they’re the ones who train it the best.
Number 5: And for the love of marketing… don’t turn yourself into a cyborg.
Here’s the part every leader needs their team to hear:
AI doesn’t replace your creativity. It should amplify it.
But only if you actually use your creativity in the first place.
If you’re a marketer, you were hired because you have:
Taste
Instincts
Opinions
Strategy
Creativity
Judgment
AI can’t replicate that.
So don’t outsource the best part of your job.
Give AI strong starter content.
Give it context.
Then edit like a human who knows what good looks like.
If you skip that step, you’re not “efficient”…
you’re just publishing well-formatted nonsense.
AI is the accelerant.
You are the differentiator.
Don’t hand your differentiator to a machine.
If you want a hand building this out for your team, DM me.
We’ve helped organizations build AI-powered content systems that still feel human and deeply on-brand.
If you want your team to stop copy/pasting and start thinking again…
Let’s get you set up the right way.
