Most teams aren’t using AI wrong, they’re using it without thinking. This week’s Leadership In Focus breaks down how to train ChatGPT like a real team member, build better messaging, and stop your team from “prompt, copy, paste, post” content that drains your brand of its humanity.

December isn’t a slowdown season, it’s a separation season. When most people coast, the leaders who keep showing up quietly pull ahead. This week’s Leadership In Focus dives into the mindset shifts that turn December into your biggest advantage.

Your brand isn’t your logo — it’s how people feel when they think of you. Real brand equity is built in the small, consistent moments: your integrity, your follow-through, and the emotional connection you create. Here are five lessons to build a brand people trust.