welcome to the Leadership In Focus newsletter.

What 750,000 Miles and a Moleskine Notebook Taught Me About Becoming a Leader

I've been keeping a record since 2011 that I never planned to share.

Every flight. Every destination. Every mile.

750,000 of them across five phases of a career that took me from Switzerland to Indonesia to the western provinces of Canada.

Looking back at that logbook now, I didn't just see destinations. I saw lessons.

New post is live.

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The Manual Transmission Theory of Leadership

My first car was a green Dodge Colt. Stick shift. No A/C. Rush hour traffic in the summer heat.

It was miserable. And it taught me more about leadership than most courses I've ever taken.

New post is live on the blog. Link in bio.

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The Hardest Thing in Leadership Right Now? Staying Human.

The hardest thing in leadership right now?
Staying human.

We are living in a moment that rewards performance over presence, certainty over curiosity, and reaction over reflection.

Technology connects us instantly.
But depth has become optional.

In business, negotiations become battles.
In culture, disagreement becomes division.
In leadership, clarity is replaced with control.

The problem isn’t difference.
It’s distance.

The leaders who will shape the future won’t be the loudest voices in the room.

They will be the ones who remove the mask.

They will listen before reacting.
Seek understanding before victory.
Create safety before demanding performance.

AI will accelerate.
Algorithms will amplify.
Information will compete for attention.

But none of that replaces our most reliable guide:

Humanity.

The invitation is simple:

Lead with heart.
Remove the mask.
Stay human.

#Leadership #LeadershipDevelopment #Culture #BrandTruth #AuthenticLeadership

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What Happens When All Your Business Knowledge Walks Out the Door?

Most businesses don’t realize how fragile they are.

Not because of market conditions.
Not because of competition.

But because too much of what makes them work lives in one person’s head.

This week’s Leadership In Focus newsletter is about the hidden risk leaders don’t see until it’s too late, and how to start fixing it without over-engineering everything.

If you’ve ever thought:
“If they left, we’d be in trouble…”

This one’s for you.

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Change isn’t the hard part

Change doesn’t fail because people resist it.
It fails because leaders underestimate how heavy it feels.

Looking back on a change initiative that didn’t go the way I hoped forced me to ask a harder question:
What could I have done differently?

This piece is about the awkwardness, fatigue, and pressure of change — and what leaders can do to make it more human, more achievable, and more likely to stick.

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Comfort Is Rarely Neutral. It Charges Interest.

Comfort isn’t neutral.
It just feels that way, until it starts charging interest.

This week’s Leadership In Focus newsletter looks at a pattern we see constantly with founders and leaders of growing businesses:

Getting used to doing things a certain way.
Carrying the heaviest load yourself.
Assuming your people “know what to do.”
Trusting that momentum will simply continue.

Comfort can feel like stability; but left unchecked, it quietly becomes risk.

In this issue, we explore:

  • Why comfort stalls growth before it breaks things

  • How overconfidence and habit creep into leadership

  • What it really takes to equip your team to carry the future with you

If you’re feeling the weight of “I should be further by now,” this one’s for you.

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Separation Season: Why December Creates Real Leaders

December isn’t a slowdown season, it’s a separation season. When most people coast, the leaders who keep showing up quietly pull ahead. This week’s Leadership In Focus dives into the mindset shifts that turn December into your biggest advantage.

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Leadership Is the Art of Changing Tires Before It Snows

The unexpected snowstorm is the perfect analogy for a common leadership failure. ⛈️

Most leaders react to today's fires. The best leaders prepare for tomorrow's forecast. It's time to fight short-term bias and move from chaos culture to anticipation culture.

This week's Leadership In Focus newsletter is here. Tap the link in bio to read the 3 practical steps you can take today!

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The $9B Language Empire That Guilt-Tripped Its Way Into Our Hearts

The $9B Owl That Outsmarted Corporate Culture 🦉

Most companies chase users. Duolingo built believers.
Behind the memes and guilt-trip notifications lies a masterclass in BrandTruth Alignment™, where leadership, culture, and brand all tell the same story.


Read this week’s edition of Leadership In Focus: “The $9B Language Empire That Guilt-Tripped Its Way Into Our Hearts.”

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Marketing, Branding, Brand Strategy, Culture, Leadership Kurtis Graham Marketing, Branding, Brand Strategy, Culture, Leadership Kurtis Graham

The Brand Rejection Model: How Loyal Customers Slip Away (and How to Stop It)

The reverse gear of brand adoption? It’s called the Brand Rejection Model.
5 steps where trust erodes, loyalty fades, and customers walk away.
The good news? Each step is a chance to course-correct before it’s too late.

👉 Read the breakdown + fixes here

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Kurtis Graham Kurtis Graham

MrBeast is doing what most Fortune 500s still can’t figure out.

Most Fortune 500s still can’t figure this out.
MrBeast has built an empire—content, chocolate, burgers, philanthropy—without breaking the thing that makes it work: alignment.

When brand, culture, and leadership point in the same direction, growth isn’t just possible—it’s inevitable.

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Curtis Scaplen Curtis Scaplen

Your Life is Not a Side Hustle

Your business should scale you, not shrink you.


When solopreneurs and entrepreneurs create space for what matters most, business growth becomes a side effect, not the sole objective.


Confidence fuels consistency. Clarity drives connection. And when you feel better about yourself, the business follows.

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Leadership Skills, Culture, Marketing Strategy Kurtis Graham Leadership Skills, Culture, Marketing Strategy Kurtis Graham

How Culture, Brand, and Leadership Turned a Canned Water Company Into a $1.4 Billion Force

Water that murders your thirst.
A brand built like a metal band.
And a $1.4B valuation later...

Liquid Death is more than clever packaging.
It’s a masterclass in what happens when leadership, culture, and brand all say the same thing.

This week, we break it down:
💀 How to build culture without corporate sludge
🎯 Why testing your idea before you build it matters
🧠 What BrandTruth alignment really looks like in the wild

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Stop Fighting Each Other. Start Fighting the Problem.

When tension rises, teams turn on each other.


But what if you turned all that energy toward the real issue instead?


This week, Curtis shares a powerful reframe that turns conflict into collaboration.


💥 Less “me vs. you.”
⚒ More “us vs. the problem.”

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A Note From the Future: These Are the Good Old Days

A Note From the Future: These Are the Good Old Days

This week, Curtis Scaplen shares the story of how one question flipped his perspective:

👉 “If you could go 10 years into the future and give yourself one piece of advice, what would it be?”

The answer?

“These are the good old days, make them so.”

If you've been feeling heavy, stuck, or just going through the motions, this is your reminder to pause, reflect, and reclaim the moment you're in.

📝 Read now and start writing the version of your life you’ll be proud to remember.

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