Most Fortune 500s still can’t figure this out.
MrBeast has built an empire—content, chocolate, burgers, philanthropy—without breaking the thing that makes it work: alignment.

When brand, culture, and leadership point in the same direction, growth isn’t just possible—it’s inevitable.

Your business should scale you, not shrink you.

When solopreneurs and entrepreneurs create space for what matters most, business growth becomes a side effect, not the sole objective.

Confidence fuels consistency. Clarity drives connection. And when you feel better about yourself, the business follows.

Water that murders your thirst.
A brand built like a metal band.
And a $1.4B valuation later...

Liquid Death is more than clever packaging.
It’s a masterclass in what happens when leadership, culture, and brand all say the same thing.

This week, we break it down:
💀 How to build culture without corporate sludge
🎯 Why testing your idea before you build it matters
🧠 What BrandTruth alignment really looks like in the wild

When tension rises, teams turn on each other.

But what if you turned all that energy toward the real issue instead?

This week, Curtis shares a powerful reframe that turns conflict into collaboration.

💥 Less “me vs. you.”
⚒ More “us vs. the problem.”

A Note From the Future: These Are the Good Old Days

This week, Curtis Scaplen shares the story of how one question flipped his perspective:

👉 “If you could go 10 years into the future and give yourself one piece of advice, what would it be?”

The answer?

“These are the good old days, make them so.”

If you've been feeling heavy, stuck, or just going through the motions, this is your reminder to pause, reflect, and reclaim the moment you're in.

📝 Read now and start writing the version of your life you’ll be proud to remember.