The $9B Owl That Outsmarted Corporate Culture 🦉

Most companies chase users. Duolingo built believers.
Behind the memes and guilt-trip notifications lies a masterclass in BrandTruth Alignment™, where leadership, culture, and brand all tell the same story.

Read this week’s edition of Leadership In Focus: “The $9B Language Empire That Guilt-Tripped Its Way Into Our Hearts.”

The reverse gear of brand adoption? It’s called the Brand Rejection Model.
5 steps where trust erodes, loyalty fades, and customers walk away.
The good news? Each step is a chance to course-correct before it’s too late.

👉 Read the breakdown + fixes here

Most Fortune 500s still can’t figure this out.
MrBeast has built an empire—content, chocolate, burgers, philanthropy—without breaking the thing that makes it work: alignment.

When brand, culture, and leadership point in the same direction, growth isn’t just possible—it’s inevitable.

Water that murders your thirst.
A brand built like a metal band.
And a $1.4B valuation later...

Liquid Death is more than clever packaging.
It’s a masterclass in what happens when leadership, culture, and brand all say the same thing.

This week, we break it down:
💀 How to build culture without corporate sludge
🎯 Why testing your idea before you build it matters
🧠 What BrandTruth alignment really looks like in the wild

When tension rises, teams turn on each other.

But what if you turned all that energy toward the real issue instead?

This week, Curtis shares a powerful reframe that turns conflict into collaboration.

💥 Less “me vs. you.”
⚒ More “us vs. the problem.”