Stop Fighting Each Other. Start Fighting the Problem.

Wasted Energy

I was working with a team recently, and the tension in the room was thick. You could feel it - unspoken frustration, unaddressed concerns, that quiet undercurrent that drains energy from the work.

So we did what I always suggest when things feel stuck:
We took the elephants out of the room.

And then I asked one question:

“What if we directed all of this energy outward towards the actual problem we’re trying to solve?”

It was incredible to see the shift. Once we stopped pointing fingers and started pointing our efforts in the same direction, the tone changed. The tension didn’t disappear completely, but the clarity and focus improved immediately. People stopped defending their ground and started building new ground together.

We see this same dynamic play out everywhere. In business partnerships, team meetings, and yes -  personal relationships. How often do we misdirect our energy? Instead of coming together to solve the challenge in front of us, we start fighting each other.

Why?

Because conflict gets personal. Emotions get triggered. The need to be “right” takes over. I’ve been there. I’ve watched partners, clients and friends dig in their heels just like I’ve done myself. But here’s what I’ve learned:

Fall in love with the problem, not your solution to the problem.

When we stay attached to our ego or our approach, we stop being curious. We stop collaborating. And we lose sight of what we were actually trying to accomplish in the first place.

Most of the time, we’re not even fighting the real issue, we’re fighting a wounded version of ourselves. We're reacting to an internal narrative, not the actual challenge in front of us.

Imagine what could happen if we directed our attitude, energy, and effort towards solving the problem, together. The moment we reframe the issue and come at it as a united front, everything shifts. The blame fades. The purpose sharpens. The tension loosens its grip.

You’ll feel it.
Less "me vs. you." More "us vs. the problem."

And doesn’t that already feel better?

BrandTruth Alignment: A culture that solves together

You know what I’ve realized?

The shift from “me vs. you” to “us vs. the problem” doesn’t just fix team tension, it fuels great organizations.

The best brands don’t waste energy on turf wars.
They align it.

They build cultures that value truth over ego.
Leaders who invite hard conversations.
Brands that reflect what’s real inside the walls, not just what looks good outside.

That’s BrandTruth alignment.

And if you want to get there, we’ve built a tool that helps you spot where things are out of sync, so you can start solving together.

👉 Learn more about the BrandTruth Alignment process.