Your brand isn’t your logo — it’s how people feel when they think of you. Real brand equity is built in the small, consistent moments: your integrity, your follow-through, and the emotional connection you create. Here are five lessons to build a brand people trust.

Stop Guessing What to Say. Start Using Their Words.

💬 If your messaging isn’t hitting, stop rewriting and start relistening.
Your best research? It’s already in your customer reviews. 👀

This week’s Leadership In Focus newsletter shows you how to:
✅ Use AI to mine real customer language
✅ Turn reviews into powerful messaging
✅ Build connection without the guesswork

🛠️ It's not magic. It's marketing that listens.
📩 Read the full piece: [Link]
✉️ Need help applying it? Reach out → contact@leadershipinfocus.ca