When I lost my job after 20 years, I didn't know who I was without the title. That experience taught me something I now use with every client: most organizations have the same problem. They describe who they were, or who they wish they were — not who they actually are. Real identity is specific enough to say no with. If yours isn't, it isn't doing any work.

You know something is wrong. You're working harder than you ever have. And the needle is barely moving. Here are the seven principles behind every major business turnaround of the last thirty years, and the one question each one asks of you.