Insights

Open notebook with handwritten notes and diagrams, a magnifying glass resting on it, a pen nearby, and stationery on a wooden desk with potted plants in the background.

The Seven Principles Behind Every Successful Turnaround

You know something is wrong. You're working harder than you ever have. And the needle is barely moving. Here are the seven principles behind every major business turnaround of the last thirty years, and the one question each one asks of you.

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I pulled off the highway in rural Quebec. What I heard changed everything.

I pulled off the highway in rural Quebec to take a mandatory company call. What I heard changed everything; and shaped how I think about brand, culture, and leadership to this day. New article up.

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