When Michael Jordan was asked what he loved most about basketball, he didn’t say winning. He said practice.

Because practice was pure: no pressure, no show, just the game.

What if our workplaces were the same? Where people didn’t gear up to impress leadership, but showed up as their best selves every day.

Your business should scale you, not shrink you.

When solopreneurs and entrepreneurs create space for what matters most, business growth becomes a side effect, not the sole objective.

Confidence fuels consistency. Clarity drives connection. And when you feel better about yourself, the business follows.

Water that murders your thirst.
A brand built like a metal band.
And a $1.4B valuation later...

Liquid Death is more than clever packaging.
It’s a masterclass in what happens when leadership, culture, and brand all say the same thing.

This week, we break it down:
💀 How to build culture without corporate sludge
🎯 Why testing your idea before you build it matters
🧠 What BrandTruth alignment really looks like in the wild