Insights

Open notebook with handwritten notes and diagrams, a magnifying glass resting on it, a pen nearby, and stationery on a wooden desk with potted plants in the background.

The Problem With Hitting Your Numbers

Several years ago I was told, mid-year, not to worry too much about a target we were clearly going to miss.

Then the performance reviews came in. Just the number, and the gap.

That experience reinforces something called Goodhart's Law: when a measure becomes a target, it ceases to be a good measure. And the more I've thought about it, the more I've seen it play out everywhere: from nail factories to Pfizer boardrooms to quarterly earnings calls where executives admit they'd kill a profitable project rather than miss a number.

Hitting your targets feels like winning. But sometimes it's the most expensive thing you can do.

This week I'm writing about the hidden cost of how we measure success — and what to do about it.

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Change isn’t the hard part

Change doesn’t fail because people resist it.
It fails because leaders underestimate how heavy it feels.

Looking back on a change initiative that didn’t go the way I hoped forced me to ask a harder question:
What could I have done differently?

This piece is about the awkwardness, fatigue, and pressure of change — and what leaders can do to make it more human, more achievable, and more likely to stick.

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Comfort Is Rarely Neutral. It Charges Interest.

Comfort isn’t neutral.
It just feels that way, until it starts charging interest.

This week’s Leadership In Focus newsletter looks at a pattern we see constantly with founders and leaders of growing businesses:

Getting used to doing things a certain way.
Carrying the heaviest load yourself.
Assuming your people “know what to do.”
Trusting that momentum will simply continue.

Comfort can feel like stability; but left unchecked, it quietly becomes risk.

In this issue, we explore:

  • Why comfort stalls growth before it breaks things

  • How overconfidence and habit creep into leadership

  • What it really takes to equip your team to carry the future with you

If you’re feeling the weight of “I should be further by now,” this one’s for you.

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