Poppi didn’t win because they “did marketing better.”
They won because they built a brand that knew exactly who it was, and let that truth drive every decision.

This isn’t a soda story.
It’s a leadership and culture case study on what happens when alignment creates speed.

EasCan didn’t need a new story — they needed their real one reflected. See how turning customer truth into brand strategy transformed their voice, unified their team, and helped shape our BrandTruth Alignment approach.