Brian Niccol's first move at Starbucks wasn't a new strategy. It was naming an identity that had always been true and had simply stopped being lived. Here's how to find yours.

Trust in managers fell from 46% to 29% in just two years. Howard Schultz rebuilt it at Starbucks by telling his team the truth nobody wanted shared. Here's how.

Steve Jobs crossed Apple's product list down to four. Brian Niccol just cut 30% of Starbucks' menu. The best leaders aren't asking what to add. They're asking what to stop.