The $9B Owl That Outsmarted Corporate Culture 🦉

Most companies chase users. Duolingo built believers.
Behind the memes and guilt-trip notifications lies a masterclass in BrandTruth Alignment™, where leadership, culture, and brand all tell the same story.

Read this week’s edition of Leadership In Focus: “The $9B Language Empire That Guilt-Tripped Its Way Into Our Hearts.”

When Michael Jordan was asked what he loved most about basketball, he didn’t say winning. He said practice.

Because practice was pure: no pressure, no show, just the game.

What if our workplaces were the same? Where people didn’t gear up to impress leadership, but showed up as their best selves every day.