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Leadership Skills, Culture, Marketing Strategy Kurtis Graham Leadership Skills, Culture, Marketing Strategy Kurtis Graham

How Culture, Brand, and Leadership Turned a Canned Water Company Into a $1.4 Billion Force

Water that murders your thirst.
A brand built like a metal band.
And a $1.4B valuation later...

Liquid Death is more than clever packaging.
It’s a masterclass in what happens when leadership, culture, and brand all say the same thing.

This week, we break it down:
💀 How to build culture without corporate sludge
🎯 Why testing your idea before you build it matters
🧠 What BrandTruth alignment really looks like in the wild

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Customer Insights, Marketing Strategy, Brand Messaging, Leadership Tips, Practical Marketing, AI for Business, Customer Experience, Business Growth Tools Kurtis Graham Customer Insights, Marketing Strategy, Brand Messaging, Leadership Tips, Practical Marketing, AI for Business, Customer Experience, Business Growth Tools Kurtis Graham

Stop Guessing What to Say. Start Using Their Words.

Stop Guessing What to Say. Start Using Their Words.

💬 If your messaging isn’t hitting, stop rewriting and start relistening.
Your best research? It’s already in your customer reviews. 👀

This week’s Leadership In Focus newsletter shows you how to:
✅ Use AI to mine real customer language
✅ Turn reviews into powerful messaging
✅ Build connection without the guesswork

🛠️ It's not magic. It's marketing that listens.
📩 Read the full piece: [Link]
✉️ Need help applying it? Reach out → contact@leadershipinfocus.ca

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