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Marketing, Branding, Brand Strategy, Culture, Leadership Kurtis Graham Marketing, Branding, Brand Strategy, Culture, Leadership Kurtis Graham

The Brand Rejection Model: How Loyal Customers Slip Away (and How to Stop It)

The reverse gear of brand adoption? It’s called the Brand Rejection Model.
5 steps where trust erodes, loyalty fades, and customers walk away.
The good news? Each step is a chance to course-correct before it’s too late.

👉 Read the breakdown + fixes here

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Leadership Skills, Culture, Marketing Strategy Kurtis Graham Leadership Skills, Culture, Marketing Strategy Kurtis Graham

How Culture, Brand, and Leadership Turned a Canned Water Company Into a $1.4 Billion Force

Water that murders your thirst.
A brand built like a metal band.
And a $1.4B valuation later...

Liquid Death is more than clever packaging.
It’s a masterclass in what happens when leadership, culture, and brand all say the same thing.

This week, we break it down:
💀 How to build culture without corporate sludge
🎯 Why testing your idea before you build it matters
🧠 What BrandTruth alignment really looks like in the wild

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